Introduction

Project Insight

A pioneer precooked foods brand established since 2017 by White Horse group

White Horse Cuisines aimed to help consumers solve daily food matters, such as advancing their desires and capabilities to cook, easy meal deciding process, and not wasting time on waiting for food delivery, etc. 

White Horse Cuisines redefines the process of home cooking, with product lines including fully precooked dishes, premium fast noodle / rice full meals and DIY precooked soup base / hotpot selections, assisting consumers to cook and dine as they prefer. Cooking with WHC is no longer a hassling choir, but a lifestyle choice and a personal enjoyment, while saving consumers time to focus on the many beauties in life.

Introduction

Precooked Food Technology

White Horse Cuisines currently contains three line of products, which include fully precooked dishes, DIY precooked soup bases with meats and premium fast noodle/rice full meal options, covering most of consumer needs. 23 products are available online to be shipped nationwide. More developments and brand collaborations are to come shortly with partnership brands for targeted offline sales channels, with over 130 products in the pipeline covering territorial famous dishes and vegetable/ vegan meat options, etc.

Introduction

Precooked Food Technology

With 5 years of research, over hundreds of recipe designing and tens of thousands of prototype productions, White Horse Cuisine has successfully tailored Chinese precooked foods that can be shipped and stored in room temperatures, by entering raw meats into our designed half auto production line and combining the cooking process of food with the 121 ℃ pasteurization process. This distinctive technology has forged a high ground for White Horse Cuisines, with high technical barrier, high quality product standards, high level of food security and high production efficiency.  

Introduction Chi-ha Project Insight

White Horse Cuisines is working closely with our strong partners in Europe, scheduling the launch of a new Chi-Ha Brand premium precooked cuisine product line and the Chi-Ha Franchise partnership program. Incorporated with the innovative food technology of White Horse Cuisines, Chi-ha is a line of products that provide premium quality taste that can be shipped and stored across the globe in normal room temperature conditions. Chi-ha is a collaboration between premium quality authentic Chinese taste and Young x Straight Forward x Internet Style design language, in order to achieve an all new "visual x aromatic x palate" full sensual experience of Chinese cuisines, , radically different to the long impression and stereo-types of Chinese dining experiences from China Town being old-school, serious and even a little too complicated sometimes. Initial global product launch set in Q3-Q4 2022 in Europe with our European distribution partners. Chi-ha guarantees to bring the authentic Chinese taste, for Europe's Chinese food lover to enjoy.

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Introduction 36 Years of White Horse Companionship

          Company Introduction

Since the early rise as the industry leading White Horse Advertisement Company established in 1986, White Horse group evolved into one of China's most significant media groups by building and operating the nationwide bus shelter outdoor media stands in 1996. 1998 White Horse Outdoors partnership with media giant Clear Media Group and launched IPO in Hong Kong Stock Exchange in December 2001, becoming the first Chinese media company to launch IPO in an "overseas" market. White Horse Outdoors Media currently runs over 60000 billboards in 24 of China's business developed cities, owning roughly 70+% of market share of our markets. Today, White Horse group has and grown into a multi-market, multi-field and multi-industry group and parent company, involved in media, real estate, tourism, golf, medical equipment production, jewelry production, food production and food-chain operations, new retail, etc.

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